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TÓM TẮT
Summary
- Consumer Pulse Report: Trending Spending Consumers remain cautious and cost-sensitive due to economic uncertainties.
- Inflation rates have stabilized, impacting spending for 80% of consumers.
Ecommerce Report
- Social media's ecommerce reach expands, with Gen Z leading in purchases.
- TikTok emerges as a popular shopping platform.
Jungle Scout Cobalt
- Offers Amazon market intelligence tools for retailers and agencies.
- Provides insights on consumer demand and competitor analysis.
3 CÂU HỎI QUAN TRỌNG
What are the top economic and financial concerns impacting consumer behavior in Q1 2024?
- The top economic and financial concerns impacting consumer behavior in Q1 2024 include persistent uncertainty about the U.S. economy, adjusting from previous record-high inflation rates, new worries about the job market, and concerns about the political environment ahead of the presidential election in November.
- These factors are contributing to consumers remaining cautious and cost-sensitive in their spending habits.
How is social media influencing consumer purchasing behavior in the ecommerce space?
- Social media is significantly influencing consumer purchasing behavior in the ecommerce space, with platforms like TikTok, Instagram, YouTube, and Facebook becoming popular channels for direct purchases.
- Gen Z shoppers are particularly inclined to make purchases on social media, with over 40% willing to buy directly from these platforms.
- TikTok, in particular, has emerged as a favorite among Gen Z and Millennials for social media shopping, with a high percentage expressing likelihood to purchase directly from the platform.
What insights and tools does Jungle Scout Cobalt offer for retailers and agencies in the Amazon market?
- Jungle Scout Cobalt offers retailers and agencies in the Amazon market a suite of tools for market intelligence and advertising.
- These include Retail Insights for tracking performance, Market Intelligence for analyzing market trends and competitor performance, Ad Accelerator for optimizing ad campaigns, and Digital Shelf Analytics for insights on share of voice in Amazon search results.
- Cobalt empowers users to make strategic decisions, drive growth, and maximize ROI on Amazon.
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