[EURO E-COMMERCE] EUROPEAN E-COMMERCE REPORT 2023 / BÁO CÁO THƯƠNG MẠI ĐIỆN TỬ CHÂU ÂU 2023

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TÓM TẮT

Summary 
  • German e-commerce industry players are focusing on technologies such as AI, VR, and big data in 2023.
  • Companies are investing in headless technologies like composable commerce and MACH-concepts.
  • More emphasis on technology for better product data management (PIM/MAM/DAM/MDM).
  • Changes in e-commerce due to disruptive technologies like ChatGPT.
  • Shift towards circular business models and sustainability efforts in returns and repairs.
  • Increased use of e-commerce, new delivery methods, and electronic payment methods in B&H.
  • Spain experiencing a revolution in payment methods with the emergence of Bizum and BNPL options.

3 CÂU HỎI QUAN TRỌNG

Have retailers in the e-commerce industry shifted towards AI and technology adoption in 2023?
  • Retailers in the e-commerce industry have indeed shifted towards AI and technology adoption in 2023. There is a focus on technologies such as AI, VR, and big data to enhance operations and customer experiences. 
  • Companies are investing in headless technologies and better product data management to stay competitive in the market. Additionally, there is an increased emphasis on utilizing technology for improved efficiency and innovation in the e-commerce sector. 

What are the key changes in e-commerce due to disruptive technologies like ChatGPT?
Key changes in e-commerce due to disruptive technologies like ChatGPT include:
  • ChatGPT being used for various purposes such as PR content, customer service, and chatbot optimization.
  • Potential for more significant uses in the future, especially with advancements in AI technology.
  • Adoption of disruptive technologies like ChatGPT leading to improved efficiency, personalized experiences, and enhanced decision-making in e-commerce.

How are sustainability efforts impacting returns and repairs in the e-commerce market?
Sustainability efforts are impacting returns and repairs in the e-commerce market by:
  • Increasing focus on the sustainability of returns and repairs.
  • Implementation of the Right to Repair legislation in the EU, promoting repair options and reducing waste.
  • Emphasis on circular business models, reducing returns, and making processes more efficient to enhance sustainability in the e-commerce sector.

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